Arlenis Sosa + Hana Jirickova Stun for H&M Beauty

Arlenis Sosa and Hana Jirickova pose for H&M Beauty

This year, H&M is stepping up its beauty line with new products. Celebrating its fall range, the Swedish retailer has launched these new promotional images featuring top models Arlenis Sosa and Hana Jirickova. The girls take on autumn trends including bold, plum-colored lips, smokey eyes and red lipstick shades for the shoot. Check out more autumn beauty inspiration from H&M below.

Hana wears glossy lip and smokey eye

Arlenis keeps it natural with a pale pink lip

Arlenis wears plum colored lipstick

Hana stuns with a bold red lipstick shade and winged eyeliner

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